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The Stranger's Long Neck is a practical guide for any manager wishing to improve their organisation's online performance. Web content specialist, Gerry McGovern, explains that all websites have a small set of tasks, or 'long necks', that are important to its customers and that must be easy to complete or customers will go elsewhere. The Stranger's Long Neck shows how to tune in effectively to what your customers want - and then deliver it with aplomb.
Applied marketing --- Computer. Automation --- Consumer behavior --- online searching --- Internet --- Websites --- Klantenbinding --- Cybermarketing --- Klantgericht ondernemen --- 007.5 --- informatica - cybernetica - Internet - Sociale media (zie ook 681.3) --- Website --- Onlinemarketing --- consumentengedrag
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A new generation of learners in an increasingly global information environment require libraries to play a greater role than ever in the delivery of education and training. Mobile technology offers huge potential to help libraries transform their service models to meet this challenge. A brand new edition of the highly successful M-Libraries series, this draws together cutting-edge international contributions from the leading authorities in the field. Based on the proceedings of the Third International M-Libraries Conference held in Brisbane in May 2011 it explores the variety of work that libraries are doing across the world to deliver resources to users, via mobile and hand-held devices. The main strands of discussion include: mobile services and their development.
Electronic information resource searching. --- Mobile communication systems in education. --- Mobile learning --- Education --- Computer searching --- Electronic searching --- Online searching --- Searching electronic information resources --- Information retrieval --- Library automation --- Telecommunication technology
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IR (information retrieval) --- online onderzoek --- Information retrieval --- Computer. Automation --- 025.4.036 --- 681.3*C53 --- Machinale zoekmethodes. Zoeken met behulp van computers --- Microcomputers: microprocessors (Computer system implementation) --- 681.3*C53 Microcomputers: microprocessors (Computer system implementation) --- 025.4.036 Computer aided search. Online searching. Zoeken op internet --- 025.4.036 Machinale zoekmethodes. Zoeken met behulp van computers --- Computer aided search. Online searching. Zoeken op internet
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Information retrieval --- 025.4.036 --- Machinale zoekmethodes. Zoeken met behulp van computers --- 025.4.036 Computer aided search. Online searching. Zoeken op internet --- 025.4.036 Machinale zoekmethodes. Zoeken met behulp van computers --- Computer aided search. Online searching. Zoeken op internet
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Library automation --- Libraries --- Automation --- 025:681.3 --- 025.4.036 --- Bibliotheekautomatisering --- Machinale zoekmethodes. Zoeken met behulp van computers --- 025.4.036 Computer aided search. Online searching. Zoeken op internet --- 025.4.036 Machinale zoekmethodes. Zoeken met behulp van computers --- Computer aided search. Online searching. Zoeken op internet --- 025:681.3 Bibliotheekautomatisering --- Computers --- Library applications --- Libraries - Automation
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025.4.036 <063> --- Machinale zoekmethodes. Zoeken met behulp van computers--Congressen --- 025.4.036 <063> Computer aided search. Online searching. Zoeken op internet--Congressen --- 025.4.036 <063> Machinale zoekmethodes. Zoeken met behulp van computers--Congressen --- Computer aided search. Online searching. Zoeken op internet--Congressen --- Information storage and retrieval systems --- Congresses --- Online data processing --- Online bibliographic searching --- Information services --- Conferences - Meetings
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